Program Objectives

The Bachelor in Business Studies (BBS) is a twoyear full time intense program designed to produce business graduates who are capable of joining organizations of repute or are desirous of extending their careers in management sciences. The program is a blend of core and elective courses aimed at nurturing the academic advancement in business studies. Candidates of this program will have an opportunity to go through the rigor of theory and practice for building analytical & decision making skills. This program offers a route to join the MBA program in future. A resolute emphasis on building the core skills of the candidates is to be ensured by workshops and seminars. The program will equip graduates with contemporary knowledge of business and business environment and will offer various grooming opportunities to excel in building a career in management sciences.

Eligibility for Admission

The basic requirement for admission to the BBS program is a two year BSc/BA/B.Com/HND (Edexcel) or any equivalent degree. However, preference is given to fresh graduates or those who have completed their bachelor degree in the last two academic sessions. Only those who have secured at least second division with 45% marks or more are eligible to apply. For admission to this program qualifying our admission test and interview is compulsory. A candidate scoring less than 40% marks in test and interview will not be eligible for admission. Candidates who have secured at least 40% in the NAT are also eligible to apply.

Degree Requirements

For the Bachelor degree in Business Studies a candidate will be required to complete a minimum of 60 credit hours of undergraduate coursework. Writing a thesis in the BBS program is optional. A candidate may choose to study two courses of 3 credit hours each or may opt to write a research project / thesis (bearing 6 credits). Note: approval of the Coordinator BBS must be sought prior to opting for course work or research project / thesis.

Semester Wise Breakup of Courses

Semester 1

Semester 2

Semester 3

Semester 4

List of Elective Courses

Finance
1. International Financial Management
2. Advanced Corporate Finance
3. Investment and Portfolio Management
4. Insurance Management
5. Financial Risk Management
6. Treasury Management
7. Islamic Banking & Finance
8. Contemporary Issues in Finance
9. Advanced Accounting
10. Strategic Financial Management
11. Auditing
12. Income Tax Law & Practice
13. Financial Markets & Institutions
14. Seminar in Finance
15. Financial Statement Analysis
16. Advanced Cost Accounting

Marketing
1. Sales Management
2. Export Marketing
3. Integrated Marketing Communication
4. International Marketing
5. Seminar in Marketing
6. Brand Management
7. Internet Marketing
8. Services Marketing
9. Industrial Marketing
10. Marketing Research
11. Social Media Marketing
12. Strategic Marketing Management
13. Advertising & Promotional Strategies
14. Social Marketing
15. Agriculture Marketing

Human Resource Management
1. Recruitment & Selection
2. Training & Development
3. Managerial Skills
4. Reward Management/Compensation Management
5. Leadership and Team Management
6. Industrial & Labor Laws
7. Industrial Relations
8. Group Dynamics
9. Conflict Management
10.Compensation Management