Program Objectives

  • To provide fundamental concepts and theories of business and management within specialized business sub-discipline(s)
  • To develop professional and effective communication skills
  • To develop the ability to deal with organizational problems
  • To develop effective teamwork, managerial and entrepreneurial skills
  • To prepare students to become responsible and contributing members of the community

 

Eligibility for Admission

Students with FA, FSc, or equivalent qualifications and having at least second division, securing 45% marks in aggregate are eligible to apply. Qualifying the admission test and interview is compulsory. A candidate scoring less than 40% marks each in the test and interview will stand disqualified for admission. Candidates who have secured at least 40% in the NAT are also eligible to apply.

Degree Requirements

The BBA program is of a 4 year duration, spread over 8 regular semesters, and consists of 130-136 credit hours of studies. The normal duration for completion of BBA Degree is 8 semesters over a period of 4 years. The maximum duration for obtaining BBA degree shall be 7 years.

Areas of Specialization

In the BBA program, students can now opt for five areas of specialization i.e. Finance, Marketing, Human Resource Management, Entrepreneurship & Innovation and Islamic Banking & Finance.

A program coordinator can offer courses from the variety of electives in an area of specialization depending upon the availability of faculty and changing market trends. The list of elective courses given at the end is not exhaustive and new courses can be added once approved from the Academic Committee of the Institute.

COURSE CATEGORY

NO. OF COURSES

TOTAL CREDIT HOURS

General Education Courses Arts & Humanities

1

2

Natural Sciences

1

3 (2+1)

Social Sciences

1

3

Functional English

1

3

Expository Writing

1

3

Quantitative Reasoning

2

6

Islamic Studies / Ethics

1

2

Ideology & Constitution of Pakistan

1

2

Applications of ICT

1

3(2+1)

Entrepreneurship

1

2

Civics & Community Engagement

1

2

Total General Education Courses & Credit Hours:

12

31

Disciplinary or Major

24

72

Interdisciplinary Courses

07

21

Field Experience

1

3

Capstone Project

1

3

Total Credit Hours:

45

130

Semester 1

Code Course Title Credit Hours Category
ACC 301 Fundamentals of Accounting

03

Major or Disciplinary
BUS 301 Introduction to Business

03

Major or Disciplinary
ENG 303 Functional English

03

GE-Functional English
HSS 306 Islamic Studies

02

GE-Islamic Studies
MGT 301 Principles of Management

03

Major or Disciplinary
MKT 311 Principles of Marketing

03

Major or Disciplinary

Total Credit Hours

17

Semester 2

Code Course Title Credit Hours Category
ACC 305 Financial Accounting

03

Major or Disciplinary
ECO 305 Principles of Microeconomics

03

Major or Disciplinary
ENG 402 Expository Writing

03

GE-Expository Writing
HSS 304 Ideology and Constitution of Pakistan

02

GE-Ideology and Constitution of Pakistan
CSC 302 Applications of Information and Communication Technologies

03 (2+1)

GE-Applications of Information and Communication Technologies
MKT 321 Marketing Management

03

Major or Disciplinary

Total Credit Hours

17

Semester 3

Code Course Title Credit Hours Category
NSC 301 Science of climate change and its implications for development

03 (2+1)

GE-Natural Sciences
ECO 306 Principles of Macroeconomics

03

Major or Disciplinary
HRM 401 Human Resource Management

03

Major or Disciplinary
ENI 302 Entrepreneurship

02

GE-Entrepreneurship
HSS 304 Introduction to Sociology

03

GE-Social Sciences
MTH 302 Quantitative Reasoning – I

03

GE-Quantitative Reasoning

Total Credit Hours

17

Semester 4

Code Course Title Credit Hours Category
HSS 303 Civics and Community Engagement

02

GE-Civics and Community Engagement
FIN 401 Business Finance

03

Major or Disciplinary
MTH 402 Quantitative Reasoning – II

03

GE-Quantitative Reasoning
LAW 411 Business Law

03

Interdisciplinary
STA 402 Descriptive Statistics

03

Interdisciplinary
XXX XXX Foreign Language (XXXX)

02

GE-Arts and Humanities

Total Credit Hours

16

Semester 5

Code Course Title Credit Hours Category
ACC 451 Management Accounting

03

Major or Disciplinary
HRM 405 Organizational Behavior

03

Major or Disciplinary
IBF 400 Essentials of Islamic Finance

03

Major or Disciplinary
FIN 411 Financial Management

03

Major or Disciplinary
ICT 405 Decision Making Tools

03

Major or Disciplinary
STA 411 Inferential Statistics

03

Interdisciplinary

Total Credit Hours

18

Semester 6

Code Course Title Credit Hours Category
COM 502 Business Communication

03

Interdisciplinary
HSS 415 Fundamentals of Psychology

03

Interdisciplinary
MTH 451 Quantitative Techniques for Management

03

Major or Disciplinary
PMG 501 Fundamentals of Project Management

03

Major or Disciplinary
RES 501 Research Methodology

03

Interdisciplinary

Total Credit Hours

15

Semester 7

Code Course Title Credit Hours Category
ENI 505 Corporate Social Responsibility

03

Major or Disciplinary
XXX 000 Elective – I

03

Major or Disciplinary
ECO 671 Managerial Economics

03

Major or Disciplinary
XXX 000 Elective – II

03

Major or Disciplinary
COM 505 Professional Communication (Applied)

03

Interdisciplinary

Total Credit Hours

15

Semester 8

Code Course Title Credit Hours Category
XXX 000 Elective – III

3

Major or Disciplinary
MGT 690 Strategic Management

3

Major or Disciplinary
RES 694 Bachelor’s Capstone Project

3

Capstone Project
RES 693 Bachelor’s Internship/Fieldwork

3

Field Experience/Internship
XXX 000 Elective – IV

3

Major or Disciplinary

Total Credit Hours

15

Electives (Finance)

Code Course Title Credit Hours
FIN 501 Financial Statement Analysis Three (03)
FIN 511 Financial Markets and Institutions Three (03)
FIN 601 Computer Applications in Finance Three (03)
FIN 605 Contemporary Issues in Finance Three (03)
FIN 635 International Financial Management Three (03)
FIN 685 Investment Analysis and Portfolio Management Three (03)
IBF 501 Islamic Banking and Finance Three (03)
TAX 621 Income Tax Law and Practice Three (03)

Electives (Marketing)

Code Course Title Credit Hours
MKT 511 Consumer Behavior Three (03)
MKT 521 Sales Management Three (03)
MKT 531 International Marketing Three (03)
MKT 541 Services Marketing Three (03)
MKT 611 Digital Marketing Three (03)
MKT 621 Brand Management Three (03)
MKT 631 Advertising and Promotional Strategies Three (03)
MKT 641 Social Marketing Three (03)

Electives (Human Resource Management)

Code Course Title Credit Hours
HRM 501 Industrial and Labor Laws Three (03)
HRM 505 Recruitment and Selection Three (03)
HRM 511 Training and Development Three (03)
HRM 515 Reward Management Three (03)
HRM 521 Leadership and Team Management Three (03)
HRM 525 Industrial Relations Three (03)
HRM 531 Group Dynamics Three (03)

Electives (Entrepreneurship and Innovation)

Code Course Title Credit Hours
ENI 615 Creativity and Innovation Three (03)
ENI 625 Effectual Entrepreneurship Three (03)
ENI 635 Digital Entrepreneurship Three (03)
ENI 645 Social Entrepreneurship Three (03)
ENI 655 Innovation Management Three (03)

Electives (Islamic Banking and Finance)

Code Course Title Credit Hours
IBF 501 Islamic Banking and Finance Three (03)
IBF 611 Islamic Financial Markets Three (03)
IBF 621 Islamic Microfinance Three (03)
IBF 625 Takaful Three (03)
IBF 651 Accounting for Islamic Financial Institutions Three (03)
IBF 661 Islamic Management Three (03)
IBF 665 Islamic Wealth Management Three (03)
IBF 685 Governance of Islamic Financial Institutions Three (03)