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BBA

BBA (Honors)

Program Objectives

The Bachelor of Business Administration (BBA) is a rigorous program that is aimed at equipping young minds with the skills, knowledge, and edge to excel in the dynamic market of today's business world. Different aspects of management are explored in depth with emphasis on the application and practice of theoretical knowledge. This program is a professional dais for those who would accept the challenges of the ever-changing world and will prepare them with necessary decision-making skills. The program aims at bringing out the best abilities, qualities, and polishing the students in a conducive environment.

Eligibility for Admission


Students with FA, FSc, or equivalent qualifications and having at least second division, securing 45% marks in aggregate are eligible to apply. Qualifying the admission test and interview is compulsory. A candidate scoring less than 40% marks each in the test and interview will stand disqualified for admission. Candidates who have secured at least 40% in the NAT are also eligible to apply.

Degree Requirements

The BBA program is of a 4 year duration, spread over 8 regular semesters, and consists of 124-136 credit hours of studies. After completing the course work, every student is required to submit a Dissertation/Research Project carrying a weight equal to 6 credit hours (200 Marks). As an alternative, students may take two additional courses of 3 credit hours each (200 Marks) from their area of specialization to complete the degree requirements.

Semester Wise Breakup of Courses

Semester 1

 

 
Code
Course
Credits
1.
BBA 303
Financial Accounting- 1
3
2.
BBA 356
Principles of Management
3
3.
BBA 435
Principles of Marketing
3
4.
BBA 356
Microeconomics
3
5.
BBA 302
Introduction to Business
3
6.
BBA 362
Business English -1
3

 

 

Semester 2

 

 
Code
Course
Credits
1.
BBA 403
Financial Accounting-11
3
2.
BBA 522
Small and Medium Enterprises Management
3
3.
BBA 436
Marketing Management
3
4.
BBA 354
Macro Economics
3
5.
BBA 476
Office Management Tools-I 3
6.
BBA 363
Business English-II 3

 

 

Semester 3

 

 
Code
Course
Credits
1.
BBA 404
Management Accounting
3
2.
BBA 521
Human Resource Management
3
3.
BBA 321
Consumer Behavior 3
4.
BBA 351 Business Mathematics
3
5.
BBA 405 Introduction To Sociology
3
6.
BBA 459
Logic & Critical Thinking
3

 

 

Semester 4

 

 
Code
Course
Credits
1.
BBA 506
Business Finance
3
2.
BBA 571
Business Law
3
3.
BBA 350 Pakistan Studies
3
4.
BBA 565
Quantitative Techniques in Management
3
5.
BBA 560
Politics of Development
3
6.
BBA 462
Business Communication
3

 

 

Semester 5

 

 
Code
Course
Credits
1.
BBA 507
Financial Management
3
2.
BBA 572 Banking Laws & Practices
3
3.
BBA 352
Islamic Studies
3
4.
BBA 357
Business Statistics
3
5.
BBA 578
Office Management Tools-II
3
.6
BBA 573
Oral Communication
3

 

 

Semester 6

 

 
Code
Course
Credits
1.
BBA 477
Business Research Methods
3
2.
BBA 575
Corporate Governance
3
3.
BBA 505 International Relations & Current Affairs
3
4.
BBA 577
Operations Management
3
5.
BBA 566
Inferential Statistics
3
5.
BBA
Elective 1
3

 

 

Semester 7

 

 
Code
Course
Credits
1.
BBA 664
Project Management
3
2.
BBA 564
Managerial Economics
3
3.
BBA
Elective 2
3
4.
BBA
Elective 3
3

 

 

Semester 8

 

 
Code
Course
Credits
1.
BBA 674
Strategic Management
3
2.
BBA
Elective 4
3
3.
BBA
Elective 5
3
4
 
Dissertation/Research Project/Two Elective Courses
6
      135

In the BBA program, students can now opt for four areas of specialization i.e. Finance, Marketing, Human Resource Management, and Entrepreneurship and Innovation. In the future, one more area of specialization is planned i.e. Islamic Banking & Finance.

A program coordinator can offer courses from the variety of electives in an area of specialization depending upon the availability of faculty and changing market trends. The list of elective courses given below is not exhaustive and new courses can be added once approved from the academic committee of the Institute.

Entrepreneurship more broadly has come to be seen as the panacea for generating employment and economic prosperity in both developing and developed countries. Entrepreneurs create new products, new markets and new technologies thus benefiting the economy and society in which they operate.

As the leading Business School of Northern Region of Pakistan, we aim to develop our economy by teaching entrepreneurship as a process of employment generation and innovative solutions. The Entrepreneurship and innovation specialization would inspire potential students to think and behave like entrepreneurs, by being innovative and creative in their thoughts and actions. To realize the aim of this specialization, we propose the following elective courses:

Corporate Entrepreneurship Entrepreneurial Finance
Entrepreneurial Growth Social Entrepreneurship
Entrepreneurial sales strategy Creativity and Innovation
Innovation Management Innovation and Global Competition

 

List of Elective Courses

Finance
1. International Financial Management
2. Advanced Corporate Finance
3. Investment and Portfolio Management
4. Insurance Management
5. Financial Risk Management
6. Treasury Management
7. Islamic Banking & Finance
8. Contemporary Issues in Finance
9. Advanced Accounting
10. Strategic Financial Management
11. Auditing
12. Income Tax Law & Practice
13. Financial Markets & Institutions
14. Seminar in Finance
15. Financial Statement Analysis

Marketing
1. Sales Management
2. Export Marketing
3. Integrated Marketing Communication
4. Global/International Marketing
5. Seminar in Marketing
6. Brand Management
7. Cyber/Internet Marketing
8. Services Marketing
9. Industrial Marketing
10. Marketing Research
11. Social Media Marketing
12. Strategic Marketing Management
13. Advertising & Promotional Strategies
14. Social Marketing
15. Agriculture Marketing

Human Resource Management
1. Recruitment & Selection
2. Training & Development
3. Managerial Skills
4. Reward Management/Compensation Management
5. Leadership and Team Management
6. Industrial & Labor Laws
7. Industrial Relations
8. Group Dynamics
9. Conflict Management

Contacts: Enquiries can be made from the office of the Program Coordinator or Admissions Office.
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it. Tel: (+92-91) – 9217451/52 & 5861025/25