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Faculty Profile

Faculty Profile

Dr. Usman Ghani
(HEC Scholar)

Name Dr. Usman Ghani
(HEC Scholar)
Status Associate Professor
Designation/Center Deputy Director
Qualification Post Doctorate, Gatton College of Business & Economics,University of Kentucky,USA, PhD from SZABIST, Islamabad
Research Area Consumer Behaviour, Brand Management, Social Media Marketing
Field of Specialization Management Sciences
Research Statement
Email usman.ghani@imsciences.edu.pk

Journals

S.No Author Title Journals Name Issue Volume Pages Year Publisher

1

1. Ghani, U & Mahmood, Z. Antecedents of Market orientation in the Microfinance Industry of Pakistan. African Journal of Business Management 5 5 1822

2

2. Ghani, U., Aamir, M. & Ullah, I. Determinants of Successful Brand Extension: Aaker and Keller’s Approach Journal of Humanities and Social Sciences XVIII 2 15

3

3. Ghani, U. & Kamal, Y. The Impact of In-Store Stimuli on the Impulse Purchase Behaviour of Consumers in Pakistan Interdisciplinary Journal of Contemporary Research in Business 2 8 155

4

4. Niazi, M.A. K., Ghani, U. & Aziz, S. Influence of Emotionally Charged Advertisements on Consumers’ Attitudes Interdisciplinary Journal of Contemporary Research in Business 2 7 66

5

5. Aziz, S., Ghani, U. & Niazi, M.A. K. Measuring Brand Personalities of Cellular Service Providers of Pakistan Interdisciplinary Journal of Contemporary Research in Business 2 6 473

6

6. Imran, M., Ghani, U. & Amin, I. Microfinance Institutions of the Subcontinent: A Comparative Analysis The Dialogue IV 4 506

7

7. Ghani, U., Khan, M.J. & Ahmed, W. The Impact of Cause Related Marketing on the Purchase of Convenience Goods in Peshawar Journal of Managerial Sciences II 1 129

8

8. Ahmed, W., Khattak, Z., Ghani. U. & Jan, F.A. The Impact of Advertising Practices of MNCs on the Culture of Pakistan Journal of Humanities and Social Sciences XVI 1 178

9

9. Ghani, U., Imran, M. & Ahmed, W. A Comparative Study of Attitudes of People towards American and Non-American Carbonated Drinks after 9/11 in Urban Areas of Peshawar Journal of Humanities and Social Sciences XV 1 237

10

10. Ghani, U., Salaria, R.M. & Jan, F.A. Country-of-Origin Effect on Consumer Purchase Decision of Durable Goods in Pakistan Journal of Managerial Sciences I 1 40

11

11. Ahmed, W., Ghani. U. & Imran, M. Comparative Study of Brand Equity: A Kevin Lane Keller Approach of Brand Knowledge Structure Journal of Humanities and Social Sciences XIV 2 156

Conferences

S.No Author Title Proceeding Place Date

1

1. Ghani, U. & Jan, F.A. An exploratory study of the impulse buying behaviour of urban consumers in Peshawar International Conference on Business & Economic Research (ICBER) 2010 Kuala Lumpur, Malaysia November 26-29,2010

2

2. Ghani, U & Mahmood, Z. Determinants of Performance in the Microfinance Industry of Pakistan: Focus on Market Orientation LCBR European Marketing Conference 2010 Munich, Germany June 03-04, 2010

3

3. Ahmed, W., Khattak, Z., Ghani. U. & Jan, F.A The Impact of Advertising Practices of MNCs on the Culture of Pakistan International Business Borneo Conference 2006 Malaysia 2006

4

4. Muhammad, I., Rehman, K. & Ghani. U. Consumer Perception on Store Image and Its Effect on Store Loyalty International Research Conference on “Management for Growth and Development” (IRCMGD-2006) Colombo, Sri Lanka September 15, 2006