Program Objectives

The Bachelor of Business Administration (BBA) is a rigorous program that is aimed at equipping young minds with the skills, knowledge, and edge to excel in the dynamic market of today’s business world. Different aspects of management are explored in depth with emphasis on the application and practice of theoretical knowledge. This program is a professional dais for those who would accept the challenges of the ever-changing world and will prepare them with necessary decision-making skills. The program aims at bringing out the best abilities, qualities, and polishing the students in a conducive environment.

Eligibility for Admission

Students with FA, FSc, or equivalent qualifications and having at least second division, securing 45% marks in aggregate are eligible to apply. Qualifying the admission test and interview is compulsory. A candidate scoring less than 40% marks each in the test and interview will stand disqualified for admission. Candidates who have secured at least 40% in the NAT are also eligible to apply.

Degree Requirements

The BBA program is of a 4 year duration, spread over 8 regular semesters, and consists of 130-136 credit hours of studies. After completing the course work, every student is required to submit a Dissertation/Research Project carrying a weight equal to 6 credit hours (200 Marks). As an alternative, students may take two additional courses of 3 credit hours each (200 Marks) from their area of specialization to complete the degree requirements. The normal duration for completion of BBA Degree is 8 semesters over a period of 4 years. The maximum duration for obtaining BBA degree shall be 7 years

Areas of Specialization

n the BBA program, students can now opt for five areas of specialization i.e. Finance, Marketing, H u m a n R e s o u r c e M a n a g e m e n t , Entrepreneurship & Innovation and Islamic Banking & Finance.

A program coordinator can offer courses from the variety of electives in an area of specialization depending upon the availability of faculty and changing market trends. The list of elective courses given at the end is not exhaustive and new courses can be added once approved from the Academic Committee of the Institute.

Entrepreneurship Promotion

Entrepreneurship more broadly has come to be seen as the panacea for generating employment and economic prosperity in both developing and developed countries. Entrepreneurs create new products, new markets and new technologies thus benefiting the economy and society in which they operate.

As the leading Business School of Northern Region of Pakistan, we aim to develop our economy by teaching entrepreneurship as a process of employment generation and innovative solutions. The Entrepreneurship and innovation specialization would inspire potential students to think and behave like entrepreneurs, by being innovative and creative in their thoughts and actions.

Semester Wise Breakup of Courses

Semester 1

 

Semester 1
Course Title
Credit Hours
1.
BBA 303
Financial Accounting- 1
3
2.
BBA 356
Principles of Management
3
3.
BBA 435
Principles of Marketing
3
4.
BBA 356
Microeconomics
3
5.
BBA 302
Introduction to Business
3
6.
BBA 362
Business English -1
3

 

Semester 2

 

Semester 2
Course Title Credit Hours
1.
BBA 403
Financial Accounting-II
3
2.
BBA 522
Small and Medium Enterprises Management
3
3.
BBA 436
Marketing Management
3
4.
BBA 354
Macro Economics
3
5.
BBA 476
Office Management Tools-I 3
6.
BBA 363
Business English-II 3

 

Semester 3

 

Semester 3
Course Title Credit Hours
1.
BBA 404
Management Accounting
3
2.
BBA 521
Human Resource Management
3
3.
BBA 321
Organizational Behavior 3
4.
BBA 351 Business Mathematics
3
5.
BBA 405 Introduction To Sociology
3
6.
BBA 459
Logic & Critical Thinking
3

 

Semester 4

 

Semester 4
Course Title
Credit Hours
1.
BBA 506
Business Finance
3
2.
BBA 571
Business Law
3
3.
BBA 350 Pakistan Studies
3
4.
BBA 565
Quantitative Techniques in Management
3
5.
BBA 560
Corporate Social Responsibility
3
6.
BBA 462
Business Communication
3

 

Semester 5

 

Semester 5
Course Title
Credit Hours
1.
BBA 507
Financial Management
3
2.
BBA 572 Banking Laws & Practices
3
3.
BBA 352
Islamic Studies
3
4.
BBA 357
Business Statistics
3
5.
BBA 578
Office Management Tools-II
3
.6
BBA 573
Oral Communication
3

 

Semester 6

 

Semester 6
Course Title
Credit Hours
1.
BBA 477
Business Research Methods
3
2.
BBA 575
Corporate Governance
3
3.
BBA 505 International Relations & Current Affairs
3
4.
BBA 577
Introduction to Psychology
3
5.
BBA 566
Inferential Statistics
3
5.
BBA
Foreign Languages
3

 

Semester 7

 

Semester 7
Course Title
Credit Hours
1.
BBA 664
Project Management
3
2.
BBA 564
Managerial Economics
3
3.
BBA
Elective 1
3
4.
BBA
Elective 2
3

 

Semester 8

 

Semester 7
Course Title
Credit Hours
1.
BBA 674
Strategic Management
3
2.
BBA
Elective 3
3
3.
BBA
Elective 4
3
4 Dissertation/Research Project/Two Elective Courses
6
135

List of Elective Courses

Finance

  1. International Financial Management
  2. Advanced Corporate Finance
  3. Investment and Portfolio Management
  4. Insurance Management
  5. Treasury Management
  6.  Islamic Banking & Finance
  7. Contemporary Issues in Finance
  8.  Advanced Accounting
  9. Strategic Financial Management
  10. Audit and Assurance
  11. Income Tax Law & Practice
  12. Financial Markets & Institutions
  13. Seminar in Finance
  14. Financial Statement Analysis

Marketing

  1. Sales Management
  2. Export Marketing
  3. Integrated Marketing Communication
  4. Global/International Marketing
  5. Seminar in Marketing
  6. Brand Management
  7. Cyber/Internet Marketing
  8. Services Marketing
  9. Industrial Marketing
  10. Marketing Research
  11. Social Media Marketing
  12. Strategic Marketing Management
  13. Advertising & Promotional Strategies
  14. Social Marketing
  15. Agriculture Marketing

Human Resource Management

  1. Recruitment & Selection
  2. Training & Development
  3. Managerial Skills
  4. Reward Management/Compensation Management
  5. Leadership and Team Management
  6. Industrial & Labor Laws
  7. Industrial Relations
  8. Group Dynamic

Entrepreneurship & Innovation

  1.  Corporate Entrepreneurship
  2.  Creativity and Innovation
  3.  Human Resource Management for Entrepreneurship
  4.  Innovation Management
  5.  Social Entrepreneurship
  6.  Winning Markets Through Innovation
  7.  Effectual Entrepreneurship
  8.  Digital Entrepreneurship
  9. Corporate Social Responsibility and Social Entrepreneurship
  10.  Entrepreneurial Finance

Islamic Banking and Finance

  1.  Islamic Banking and Finance
  2.  Comparative Study of Insurance & Takaful
  3.  Governance of Islamic Financial Institutions
  4.  Islamic Micro finance
  5.  Islamic Money and Capital Market
  6.  Islamic Financial Accounting Standards
  7.  Islamic Perspective in Wealt Management
  8.  Management from an Islamic Perspective

Contacts: Enquiries can be made from the office of the Program Coordinator or Admissions Office.
E-mail: coordinator.bba@imsciences.edu.pk Tel: (+92-91) – 9217451/52 & 5861025/25